Microsoft, as it is so good at doing, has captured the largest slice of the pie of a certain technology market segment known as the CRM technology market. At least for now.
Microsoft offers more than just one CRM technology program. So. What to do, what to do? Well, the place to start is with knowing just what Microsoft CRM technology is meant to be used for.
To begin with, CRM is all about the client. There are those companies who learn that Microsoft has a hot new technological tool and go ahead and purchase and install the MS CRM stuff on all of their computers and then forget what it’s all about, if they even knew in the first place. Elaborate investments in IT software are not getting to the heart of the CRM matter, which is all about customer service and customer retention. CRM is about giving customers the easiest, most personable, and most convenient contact experience with a business that they can possibly hope for. Oh, and yes, it’s also all about getting referrals. From customers.
MS CRM technology allows you to provide on-demand customer and prospect relations. That is, this software comes with support, and is able to be learned and mastered by those who really need to use it, not just your IT department. In fact, with Microsoft’s CRM technology, you really don’t need an IT department (at least, you don’t need one for guiding your CRM program!).
Keep in mind that CRM is more than software. CRM is a set of marketing and customer service principles that began to be developed nearly 20 years before Microsoft’s CRM software technology was ever developed. The technology is only a way of streamlining the principles that should already be in place in your business practice. It is a process of constant learning. You as a business learn from your clients and grow accordingly. CRM technology gets you closer to your clients. The closer you get, the better. CRM methods and software are tools by which you can analyze and learn from the data you glean from you clients. You need to know what CRM technologies are to be used for and how to use them before they can become an effective and integral part of your business.
If understood rightly, Microsoft’s CRM software is something that will be very helpful to your business. In fact, Microsoft’s CRM data can be accessed via Blackberry and that type of device. Just keep the clients in mind at all times when using this technology.