Writing content for a company website may seem like a tedious task for business owners, as running a business can take up a lot of time and energy. In this case it would be easier to outsource this task to save you time and effort. However, web content that is going on your website or other web platforms to promote your business website needs to be of good quality. Therefore, it may be a good idea for the business owner to write the content because of their extensive insight and personal experience in the industry.
Although text content is the basis of all web content, having a good quality website means that you should have various types of content in different formats. The following are examples of multimedia content that would be a good way to engage the user in your website’s content.
Text on Web Pages
Ideally, content on your business website should be 500 words or more. Google looks at the length of the content, meaning that a web page with less than 300 is less likely to be considered as trustworthy by Google’s spiders. Making sure that the content includes appropriate and relevant keywords phrases as well as correct use of header tags will make it a good piece of content for Google’s ranking system.
These can be put on the website and is in a format that is easy to view on Google with Adobe Reader. It is the perfect file format for capturing and sending electronic documents in the exact format it was intended.
These can also be sent as a report via email after a request or uploaded to a file sharing platform such as Issuu or Scribd.
You can convert any file into a PDF using a converter tool online or by copy and pasting the text onto a Word Document, formatting the text and images to the desired look, then clicking ‘Save As’ and selecting the PDF format from the dropdown menu next to the ‘Save’ button.
Slideshows are easily created using Microsoft PowerPoint. There are many options in PowerPoint that allows you to customise the design and display of the slideshow. You can add images, animations, transitions and much more to further modify the presentation to suit your company’s colour scheme and target audience. It is also a great way of compiling short points to get information across in a visually appealing way.
Once you create your slideshow, you can upload it to a content sharing site such as Slideshare, where you can optimise it with a title, description and keyword tags – which will improve your online visibility.
Furthermore, once you upload the PowerPoint to Slideshare, you can embed the slideshow to your website, providing your prospects with more visual stimulation in the form of multimedia content.
Videos are a great way to get information across without having to do too much reading and scrolling. It is simple but effective. You can create videos using online video software such as Animoto or a screen recording software such as Camtasia. You can even use your phone to record – as long as it is of good quality – and an editing software to refine the clip.
Once you have created your video, upload it to YouTube or other video sharing sites such as Daily Motion and Vimeo and embed the video onto your website.
Microsoft, as it is so good at doing, has captured the largest slice of the pie of a certain technology market segment known as the CRM technology market. At least for now.
Microsoft offers more than just one CRM technology program. So. What to do, what to do? Well, the place to start is with knowing just what Microsoft CRM technology is meant to be used for.
To begin with, CRM is all about the client. There are those companies who learn that Microsoft has a hot new technological tool and go ahead and purchase and install the MS CRM stuff on all of their computers and then forget what it’s all about, if they even knew in the first place. Elaborate investments in IT software are not getting to the heart of the CRM matter, which is all about customer service and customer retention. CRM is about giving customers the easiest, most personable, and most convenient contact experience with a business that they can possibly hope for. Oh, and yes, it’s also all about getting referrals. From customers.
MS CRM technology allows you to provide on-demand customer and prospect relations. That is, this software comes with support, and is able to be learned and mastered by those who really need to use it, not just your IT department. In fact, with Microsoft’s CRM technology, you really don’t need an IT department (at least, you don’t need one for guiding your CRM program!).
Keep in mind that CRM is more than software. CRM is a set of marketing and customer service principles that began to be developed nearly 20 years before Microsoft’s CRM software technology was ever developed. The technology is only a way of streamlining the principles that should already be in place in your business practice. It is a process of constant learning. You as a business learn from your clients and grow accordingly. CRM technology gets you closer to your clients. The closer you get, the better. CRM methods and software are tools by which you can analyze and learn from the data you glean from you clients. You need to know what CRM technologies are to be used for and how to use them before they can become an effective and integral part of your business.
If understood rightly, Microsoft’s CRM software is something that will be very helpful to your business. In fact, Microsoft’s CRM data can be accessed via Blackberry and that type of device. Just keep the clients in mind at all times when using this technology.
Arguments also touched on marketing gaming business management over the net, currently a very contentious area amongst industry marketers who are battling for greater customer reach and revenue.
Debater Helt Lamontagne also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming business management sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficiency in our industry is absolutely key.”
After the gaming business management topic introductions, associate moderator Meghann Osten briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Lenita Bogg gaming business management marketing and advertising firm, who were allegedly involved in multi-level marketing schemes. The gaming business management debate was considered a success and portions were televised on local news channels the next day.
Response was positive and most people left the auditorium with a better impression of how things work in the gaming business management industry, and we impressed with the candor and openness of major corporate executives. Overall, most members of the audience were impressed with the candid replies presented by the gaming business management sector leaders. Feller Savarese, an administrative assistant in the Guedes Cendejas and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.”
“I truly believe that our customers, not regulatory agencies, are the best source of gaming business management marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Winborn Erebia, CMO of Bellas Scobee and Hurd Castleton INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Dumais Babbit, a staunch believer in good ethics and standards.
The main debate started with Brislan Dente from the Hartong Rosse Corp. firm, who suggested that marketing in the gaming business management industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe gaming business management marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s gaming business management industry leaders. We must move forward if we wish to continue to provide top level service to our customers…”
Opposition team member Tessie Vallas, partner in the smaller firm Shandy Hyler INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the gaming business management industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” An interesting questions regarding gaming business management financial reporting and auditing was offered by Rearick Dean, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies”
Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming business management accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Andros Stunkard, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Excel spreadsheets.”
Following initial discussions, technology moderator Chadick Passantino, asked the debate teams about the use of SPAM email in their gaming business management marketing campaigns, which created a light chuckle from the audience. Delfina Jourdain, from the Maryjane Friedlander & Rosier Ceglinski LLC firm, stated, “We’re not hawking anything dodgy – so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming business management products get the right emails.”
Moderator Leff Spier opened the gaming business marketing discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview.
In our modern, digital and ever-evolving technological society, the Internet is a vital tool used by millions of people worldwide. Achieving high ranking in a search engine is essential to connect with prospective target markets and thus create a relationship that will entice a vast number of customers to your products or services. The process used to improve your search engine presence is Search Engine Optimisation or SEO. You can find digital marketing experts at business networking events London.
For a search engine to recognise a web page or a website, basic Search Engine Optimisation is required. This is the use of Metatags within your site that describe what it has to offer. However, in order to attract the attention of search engines to your company website, more advanced SEO techniques are also necessary. These techniques include regularly posted blogs or news articles on your site, as well as advanced search engine strategies.
If your business website is not drawing a satisfactory number of customers nor is it performing at the standard you so desire, then SEO is an essential concept you require. By reaching a good search engine ranking, the visibility of your business will be successfully improved and in turn, this will contribute to the very success of your company.
Choosing a Chamber of Commerce is vital to bolster your business. We have recognised that an impressive and beautifully designed website is useless if it lacks prominence in the boundless world of the Internet. We produce professional and high-ranking websites for clients ranging from small to nationally renowned companies, and we tailor our Search Engine Optimization and website packages to suit any budget regardless of its size.
We have a prestigious and independent network of Digital Marketing Consultants offering Web Design, iPhone Application Development and Search Engine Optimization to impeccable standard. Serving as current market leaders, our team is at the forefront of cutting edge technology and current web trends in the dynamic world of Digital Marketing. We are focused on exploring the new and ever-changing realms of Search Engine Optimization Strategy, ensuring that our websites achieve high positions in the popular search engines used worldwide.
To enhance the online presence of your business, discuss your Digital Marketing requirements with a member of our business network at your local Chamber of Commerce and Industry.
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